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Thursday, August 05, 2010

Second hand revolution

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After spending a year working in Qatar, I returned to India in May this year ( dont take me for the stereotyped NRI holding bottles of mineral water in hand and cursing government as the Auto Rikshaw drove passed the crowded lanes and maneuvering past the stray animals and potholes !!) and I found a sea of change in almost everything. Though I get a daily dose of Indian soap operas and entertaining news channels back in Qatar, but still I couldn't envisage the volume of changes which I was seeing for myself.

Skeptics declared they are done, its saturated. And then it comes back and hit the roads again. This time its slightly different perhaps little less creative but still effective and serving the bottom, middle and even the top of the pyramid to varying extent. A glance over Hindi and English newspaper the first day and I couldn't stop wondering about how can they afford this..within 5 minutes of surfing through channels...I was taken by surprise and really started wondering how can they really afford this...who are they and from where do they came and started conquering THE 'customers'. What I am talking about ? I hope thats not a question in your mind ! Isn't pretty clear, out n' loud !!

Loaded with Swarovski crystal, chic looks and (hold your breath, if your head is still reeling in an in vain attempt to guess what it is !!) 2 MP camera, weighs less than 100 gms and price Rs.5000/- (approximately $110) !! Its the new mobile from Micromax and let me tell you that I am no mobile expert and this post is not about the review of Q 55, bling from Micromax, which by the way 'Twinkles'

The Indian consumer over past 6 months or lets say 1 year has been pampered by OEM's which otherwise used to sell the hardware to the big guys. Micromax, Spice mobile, Lava, Videocon, Onida and so many more companies launching new handsets almost every week. You think your Black/Blue Berry with QWERTY keypad is cool..beat this
"Presenting Lava B5 handset with world's first ABCD keypad" funny,bizarre,innovative..Surprisingly nobody thought about it before (including me- can you believe it :)) But ya I think the guy is right...finally we can't use more than 2 fingers (anybody already using the 3rd finger yet must meet me ASAP) on the mobile phone keypad the logic behind having QWERTY keypad in mobile handsets relevant? I would recommend carrying out some trials on mouse or cats perhaps and see how do they react to ABCD keypad !!

Surprisingly folks at Gartner agree with me, I swear I read this article only after typing the last paragraph !! Gosh...I should have written this blog the day I came back from India, which for the record was June the 6th 2010.


  1. you write very well. i love reading your blogs :)

  2. Thanks Shalini for your nice comments..its good to get your support. I hope you will keep reading and sharing your thoughts here.


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